It was the brainchild of Wieden + Kennedy to create an O.G. rap group that also happened to dominate on the court. Once in costume, Kevin Durant, Mo Williams, Rashard Lewis, and Andre Iguodala really inhabited their old school characters while putting on a dunk clinic for the fans. We took over a basketball stadium in downtown Las Vegas, filled it with fans and extras, and let the guys show off. The crowd was hyped and I felt fortunate just being present to watch these incredible athletes bring back Showtime.Click to view more.