It was the brainchild of Wieden + Kennedy to create an O.G. rap group that also happened to dominate on the court. Once in costume, Kevin Durant, Mo Williams, Rashard Lewis, and Andre Iguodala really inhabited their old school characters while putting on a dunk clinic for the fans. We took over a basketball stadium in downtown Las Vegas, filled it with fans and extras, and let the guys show off. The crowd was hyped and I felt fortunate just being present to watch these incredible athletes bring back Showtime.Click to view more.

I'm always excited to get the call from Weiden + Kennedy because they consistently come up with incredibly clever campaigns and strong graphic solutions. Their concept for this Nike shoot, to focus on the guy getting posterized, was no exception. There's nothing better for me than the opportunity to freeze action, especially when 220-pound athletes are flying six feet in the air and landing on each other. All the action happened in camera, in real time. It was a thrill to watch and became an instant Dewey Nicks classic in my mind. Click to view more.